Digital Marketing

We are as much a digital agency as we are a branding and design agency, and just like our branding work, our digital marketing services are grounded in strategy to make sure that the final designed and developed solution addresses every last one of your business goals and KPIs.

Digital consulting starts by us working closely together to draw up a comprehensive specification of everything your digital experience needs to deliver, painstakingly detailing everything the new website needs to do, and what systems we will use to do so. We move forward with these elements already agreed upon and specified:

  • Sitemap
  • Site architecture
  • Front-end functionality
  • Back-end functionality
  • Plugins
  • Browser compatibility

From here, we create interactive wireframe designs and begin tentative user experience testing to make sure that the interface we have designed is simple, intuitive and quick enough for users to navigate through. With these signed off, we can proceed to design, develop and deploy your new site, testing and bug fixing along the way. By the end of these three stages, we will have addressed or provided:

  • Every bullet point of the technical specification
  • Search functionality
  • Email signups
  • Social media integration
  • Compliance with EU cookies regulations
  • The ability to download collected data as a PDF
  • A blog built in the latest version of WordPress, or your preferred platform
  • Google Analytics and Google Webmaster Tools set up
  • Set up of Lucky Orange, or your preferred heat mapping software

REASONS TO WORK WITH US

Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Drella

Ecommerce website for a new art project and events company.

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