Our services

Video & motion

Video is proven to earn the most engagement, whatever the platform. As a Manchester-based motion design agency, we deliver on that promise by using video and motion to stimulate audiences and convert viewers.

Video & Motion FAQ's

  • What is video content?

    No matter if you are just starting out, or already have a fully-fledged business, video content is a great way to attract your audience and build engagement with your brand. Video content revolves around any motion content that your brand creates for advertising or video marketing. It is important to understand that video and motion content is one of the most powerful tools that you have as a brand. 

    The great factor about video content is that it comes in a range of forms and can be any length. It can also be shared on a range of platforms including the website, social media channels as well as video advertising and emails. No matter if it’s 30 seconds or 5 minutes long, it will get engagement if it is created and performed well. As one of the leading video agencies in Manchester, we understand exactly what you need to build that interaction. 

    We can help you to determine the right video content type for your brand and how it would work with your video marketing strategy.

  • Is video a good marketing strategy?

    Yes, video can be a highly effective marketing strategy. Video is a powerful way to engage and communicate with your target audience. It allows you to convey complex messages in a simple and easily digestible format, and it can help you tell a compelling story that resonates with your viewers.

    Research has shown that video content can significantly increase engagement and conversion rates. For example, videos embedded in landing pages can increase conversion rates by up to 80%, and including video in email campaigns can increase click-through rates by up to 300%.

    In addition, video advertising can help improve your search engine rankings, as search engines often prioritize video content in their results pages. Video can also help you build brand awareness and authority, as it allows you to showcase your products, services, and expertise in a visually compelling way.

    Overall, if done well, video can be an effective marketing strategy that can help you achieve your business goals.

  • Why is video marketing so effective?

    There are several reasons why video marketing is so effective:

    Captures attention: Video content is engaging and can quickly capture the attention of your audience, especially when compared to other forms of content such as text-based content.

    Builds trust and credibility: Videos can help build trust and credibility with your audience as they allow you to showcase your products or services in an authentic and transparent way.

    Conveys information quickly and easily: Videos allow you to convey complex information quickly and easily, making it easier for your audience to understand your message.

    Appeals to emotions: video advertising can be emotionally powerful and can help create a connection with your audience. By creating an emotional connection, you can increase engagement and build a loyal following.

    Increases visibility: Video content is highly shareable and can increase your brand’s visibility across different social media platforms and other online channels.

    Provides versatility: Video content can be used in a variety of ways, such as for product demonstrations, customer testimonials, educational content, and more. This versatility allows you to create content that resonates with your audience and meets your specific marketing goals.

    Overall, video marketing can be a highly effective way to reach your target audience, build your brand, and achieve your marketing goals.

  • What video content is most popular?

    The most popular video content varies depending on the audience, platform, and marketing goals, but here are some types of video advertising that tend to perform well:

    Explainer videos: These are short, informative videos that explain a product, service, or concept. They can be animated or live-action, and they often use visuals and narration to simplify complex ideas.

    How-to videos: These are instructional videos that teach viewers how to do something. They can be used to showcase your products or services, and they can help build trust with your audience by providing value and demonstrating expertise.

    Product demonstrations: These are videos that showcase your products in action. They can be used to demonstrate product features, benefits, and use cases, and they can help convince potential customers to make a purchase.

    Customer testimonials: These are videos featuring satisfied customers sharing their positive experiences with your products or services. They can help build trust and credibility with your audience by providing social proof of your brand’s value.

    Live videos: These are real-time videos that allow you to connect with your audience in an authentic and engaging way. Live videos can be used for Q&A sessions, behind-the-scenes looks, product launches, and more.

    Brand storytelling: These are videos that tell your brand’s story and values. They can help build brand awareness, connect with your audience on an emotional level, and differentiate your brand from competitors.

    These are just a few examples of popular video content, and the most effective type of video content depends on your specific marketing goals and target audience.

Next service - Social

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Getting to grips with your following and creating content which keeps them engaged.


Do you need help bringing your brand to life with video & motion?

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