Brand Strategy Agency - Purpose, Positioning & Proposition.

Part of our branding strategy involves hosting a brand workshop. We carry these out to take a deep dive into the core identity of your brand. Taking note of key stakeholders, customer experience and your vision and goals, we can explore and define what shapes your brand essence. Establishing this from the get go will pave the way in planning an impactful branding strategy to elevate your brand's presence. Executing a brand workshop within your brand strategy offers an opportunity to collaborate with all key parties involved. Through sharing and determining the brand purpose and direction, our brand strategy agency can nurture its development.

A brand strategy can be developed once there is a deeper understanding of what it currently represents, and what the future aspirations are for the business. Here at BGN, we factor in all of the pivotal elements that build your brand's identity, and create a roadmap for any forthcoming changes and estimated results.

Determining your brands positioning is also crucial to assess whether its current placement aligns with the short and long term business goals. Our brand strategy agency includes positioning in brand strategies, as being a dominant force within ever changing markets is essential to compete against growing competition.

Our branding strategy will also take a closer look at your value proposition development. This is a strategic process by which we identify the unique value your brand provides to its customers. Solidifying your brand's purpose and mission in the minds of its consumers will not only support its sustainable growth, but will also make it a leader within the industry. We will assess how your product compares to competitors and establish why consumers feel it offers greater appeal. If something is missing, we will work with you to uncover how to differentiate your brand.

Brand guardianship is the preservation of your brand across all possible channels. Our brand strategy agency in Manchester will assess the consistency of your brand's narrative, ensuring that an accurate message is being shared across the board. From your customer interactions to your branding campaigns, ensuring that your brand consistently sticks to its guidelines will support the growth and continuity of your brand's message.

Your brand model and framework will allow you to structure your branding with tangible guidelines. As part of our brand strategy, we will collaborate in creating your brand framework using strategic alignment, differentiation, and most importantly solidifying your communicative strategy, to name a few metrics. There are a number of brand framework models we can use to determine these principles and we will be able to showcase this visually based on your request.

When adhered to consistently, your brand strategy in relation to communication can be the determining factor in perfecting your brand's image in terms of customer perception. Communication across all channels, including social media, advertising, and customer interactions, needs to provide a harmonious message that delivers a clear brand message. Solidifying your brand communication within your brand strategy will reinforce your ideal message, and create the ideal perception for optimal customer engagement.

Brand audits are another imperative element of an effective brand strategy. Our brand strategy agency will carry out an audit to help us to assess your brand's current position within its market segment, whilst identifying areas of strength and weakness. A brand audit can be specific to key areas of your businesses such as your current communication or brand engagement, but a comprehensive brand strategy would require a complete brand audit including all metrics of the business. Brand audits are an insightful tool that we use within our strategy to ensure that no stone is left unturned in regards to your brand strategy. From here, we can implement effective steps towards change, driving the brand towards the direction of growing success.