Setting the standard in the on-trade sector.

Thirst was created to showcase CMBC’s product range, a useful and inspiring publication that includes brand stories and industry focused news alongside deals that will ultimately drive sales.

Thirst’s brand identity was heavily influenced by CMBC’s established and well-recognised colour palette to ensure consistency and brand equity. Whilst the name Thirst was chosen as it represents the core things CMBC’s readership has for the publication: a thirst for great deals; a thirst for knowledge and expertise; and a thirst for the latest industry news and trends.