Brand

Campaigns

Agency

in

Manchester.

For a brand campaign to work well, there are some key elements that should not be forgotten about. To achieve success following the brand research phase, the following should be created and tracked, which we can help you to achieve as a leading brand campaign agency in Manchester.

Campaign Goals and Tracking

This is where it is decided what you are trying to achieve through the brand campaign and what will be done to achieve it. This is done through SMART objectives. Our brand campaign team in Manchester will help you create these if they’re not already established for your business. Having measurable goals to track is also important to analyse the success, which our brand campaign agency can also help with.

Campaign Insight and Targeting

It’s important to establish who will be the target audience for the brand campaign. Who are you trying to reach and influence? By creating personas, we will be able to identify who you should be targeting with your brand campaign and therefore it will be easier to meet the goals of the campaign.

Key Campaign Messages and CTA’s

When working with a brand campaign agency, we can help you to determine the messaging you need to meet the objectives of the campaign, whether that is encouraging sign ups, driving supermarket sales or anything in between.

Campaign Media Plan and Budget

Once we have built your target audience, we can then identify the best channels to utilise within your brand campaign and begin to craft out the strategy for each of them in terms of design. Ensuring this strategy aligns with your budget is also a core part of our process as a brand campaign agency.

It's important to understand the different levels of brand awareness that will impact your audience's journey. There are 4 key stages to your brand campaign including no awareness, recognition, recall, and top of mind. Our job as a brand campaign agency is to help your target audience to move through these levels to become “Top Of Mind” customers.

Level 1: No Brand Awareness:

When you start a business, it is unlikely that anybody will know who you are or what you are about. This means you will need to build your brand campaign from the ground up. The positive about this level is that there is plenty of room for brand recognition growth.

Level 2: Brand Recognition

Brand recognition will enable you to target your audience to identify your brand through visuals including your logo, slogan, packaging, marketing and even your colour scheme. As a leading brand campaign agency based in Manchester, we can create all of the above for the most relevant brand recognition for your audience

Level 3: Brand Recall:

This occurs when your brand campaign is in full swing. This level is where your audience thinks of you when they need a product or service that you provide. This could be through conversation or association.

Level 4: Top of Mind:

Top-of-mind brand awareness is where your business is the first brand associated with a given product or service. This can take years and many different campaigns to achieve, yet is what every brand strives for through their brand campaigns over time.

Building a brand will ensure that your customers recognise your business through a product or service that you offer that they will continue to use. There are 5 stages of brand recognition, these include:

Brand Rejection:

If your brand is associated with negative views from your customers, they will actively choose to avoid you and what you offer. If you have ever experienced bad service or a poor product, you already know that you purposely choose to not use them. If this has happened to your brand, our brand campaign agency can help you through rebranding your business in order to remedy bad press.

Brand Non-Recognition:

This is not a bad factor, as it simply means that there is plenty of room for growth. This just means that your audience does not recognise your brand. This could be due to you not differentiating enough between your competitors or being a new business. To remedy this, we can help you to differentiate and disrupt the natural order of your industry.

Brand Recognition:

This is the stage where everything starts to look up for your brand. This stage is where people will recognise your brand for your products or services and will encourage your customers to choose you over some other brand that nobody has heard of. For this to succeed, you need to keep in mind that your business needs to show differentiating factors from your competitors through thorough brand campaigns, as they will be aiming for this too.

Brand Preference:

Brand preference is when your potential customers are given the choice between your brand and your competitors and they opt for your product or service. This is often due to the differentiating factors as well as the needs that you cater to. It will also be due to the excellent service you provide or the quality of your product. Show value through your brand campaigns and your customers will always choose you.

Brand Loyalty:

This is the stage where you know you have made it. This is where your customers will continually choose your brand over others. They know the product or service is great, it aligns with their views and it fulfils their needs in the right way.

Through your brand campaign, our agency in Manchester can help you to do this and create a lasting brand that everyone respects and loves. Contact us today for more information on how we can boost your brand awareness.