To set the standard for fitness and health clubs in the UK
Total Fitness - Move to Feel
We partnered with Total Fitness to create and launch the Move to Feel campaign. This digital-first initiative led to a strong rise in new memberships. It reinforced Total Fitness' brand and engaged both current and potential members.
As a top health club brand in the North, Total Fitness aimed to grow its membership. They wanted to drive website traffic and increase in-club engagement during the crucial New Year period. Our challenge was to create a campaign that resonated with different audiences while showcasing the value of Total Fitness memberships.
We worked with Pantling Studio to bring Move to Feel to life. The campaign used social media, YouTube pre-roll, and display ads.
Our creative concept focused on real gym-goers. It highlighted their personal motivations, the emotional benefits of movement, and the deep link between fitness and wellbeing. By showing relatable experiences, we emphasised that fitness is more than physical health—it's about feeling good inside and out.
"BGN created a truly engaging campaign that had a foundation of positivity and inspiration. These are key pillars of Total Fitness, and I am delighted to see how Move to Feel connected with both our existing and brand new members"