Driving sign-ups in a competitive landscape.

Fasthosts are a leading provider of Internet access and hosting services based in the UK. With a new WordPress product in development, Fasthosts needed to drive sign ups on their current hosting platform. Insights suggested that the target audience of developers and SMEs hadn’t previously engaged with price driven strategies. And in a competitive landscape, they needed a way to stand out.

To drive sign-ups to the product, for this campaign we developed the factual tone of voice, focussing on bringing a human element to a digital world. The creative focussed on snappy and witty headlines that would be appreciated by an intelligent target audience.

We developed a wide array of short headlines that focussed on key areas that the target audience would respond well too, developing a slightly more approachable personality to a tough market.

After testing and development, we settled on the campaign line ‘Word’s out.’ This title sat well between promoting the offer and raising awareness of the product. The illustration system developed for the campaign enabled the creative to be expanded to executions of many ratios.

We concentrated on providing a flexible and system that would keep consistency no matter the placement. The creative was designed to also perform well when animated.

As an extension of the project, we also developed an animated video to highlight the key benefits of the product and facilitate its promotion.

Among our various projects with Fasthosts, we've crafted a range of collateral for the brand, including new product campaign concepts, illustrative social assets, branded case studies, and graphics for email and website.