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Don’t stay in the dark. Adding insight to your strategy means gaining a deeper understanding of your brand and a better chance of business success. At BGN, we embed ourselves in your culture to gather relevant insight that can inform all future decisions.

Frequently asked questions

  • How do you gather insight into businesses?

    First, you need to gather insight that reflects your own business. This can be done through employee focus groups or questionnaires and customer surveys (if you’re already trading). The answers you get back should provide an insight into how you're perceived by both your stakeholders and your customer base. To research competitors, you’ll need to study their review pages or host focus groups with their core demographic.

  • Are there any business insight essentials that you look for to create your strategy?

    Both the behaviours of your target audience and the strengths, weaknesses, opportunities and threats of each of your competitors are a must. This information will act as the bedrock from which you can build your business aims and objectives.

Next service - Brand strategy

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Getting to the heart of who you are, crafting a vision for your brand and drawing up a plan to to get there. 


In need of a steer?

Fill in the form below. Our team will inform your strategy using the market research we conduct ourselves as well as any of the findings we uncover while working with you.