Why invest time in insight?
How well do you understand your target audience? Is your service even relevant to their needs? And how are your closest competitors reaching out to them? It isn’t enough to guess the answers to these questions, you need to host focus groups and carry out market research before you can build a strategy that truly maximises your potential.
This research extends to positioning matrixes and competitor reviews. Only by completing these are you able to understand the wider context that your business is entering into.
You can then get to grips with your key demographic, and determine how best to draw them to you. From there, you can create realistic goals and plan campaigns that will help you achieve them.
What is our insight process?
Our process is split into four stages, starting with a deep dive into your company culture. This usually takes the form of a workshop where we map out your values and discover what makes you unique.
Next, we break down both your audience and your competitors, pinpointing where your business sits between the two. We do this by accessing genuine customer data related to your service and pairing that with the information you provide.
Then we explore how you’re better equipped to address the needs of your market, and how successful you can be in pulling these customers towards you.
Finally, we roadmap how you can do just that through marketing your services correctly and growing sustainably.