Helping an ambitious fintech start-up attract funding.

Mojo Mortgages

Branding, Campaign, Digital, Naming and Strategy

The Story

Mojo Mortgages is a free UK mortgage broker, helping people find great deals from more than 90 lenders, giving expert advice and handling (and taking the hassle out of) the whole application process.

The Challenge

We were assigned with assisting 'Life’s Great' at the time in devising a new name for their latest offering. Additionally, we were entrusted with crafting a brand strategy that would resonate with their team, and communicating it through an identity aimed at attracting initial investment and fostering growth within their market.


The illustration style we developed serves to effectively convey the messaging we established. Each illustration encapsulates the unique selling points of saving time, ease of use, finding the perfect mortgage, and simplifying the often daunting process of dealing with paperwork and red tape.