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BRAND GUIDELINES

Brand guidelines are the final outcome of any branding project with BGN, and they are much more thorough than you might be used to.

The brand manuals we produce at the end of each project include every single element that we have created. From our final brand strategy conclusions to brand usage guidelines, you’ll be equipped with all the information you need to carry the brand identity forward. Whenever we’re creating brand guidelines, we’ll even provide you with inspiration for how the brand could be used in the future.

 

What are Brand Identity Guidelines?

Brand identity guidelines are essentially rules by which all future branding endeavours must abide by. Whether you are looking to brand merchandise or you’re launching a new marketing campaign, your brand guidelines will ensure that your branding is consistent each time it’s replicated.

The usage guidelines are self-explanatory, covering elements such as:

  • Brand colours
  • Tone of voice
  • Example messaging
  • Logo application
  • Typography
  • Example photography
  • Example iconography

In order to retain the integrity of your brand going forward, you should provide a copy of your brand guidelines to whomever you’re working with.

 

Creating Brand Guidelines

Your brand identity guidelines aren’t all about visuals. The brand strategy section of the manual will generally include:

  • Brand story
  • Brand statement
  • Brand essence
  • Brand positioning
  • Values
  • Messaging
  • What you do
  • How you do it
  • Why you do it
  • Pen portraits

Finally, the inspiration section of the brand guidelines will show the final created identity in the following real-world situations. By creating brand guidelines in this way, you’ll have an example of how you could use your branding in the future, such as:

  • Social media profiles
  • Sales presentations
  • Digital advertising
  • Outdoor advertising
  • Uniforms
  • Business cards
  • Compliments slips
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