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BRAND GUIDELINES

The final outcome of any branding project with BGN. Our brand guidelines are much more thorough than you might be used to, however…

but what does it mean to us?

The brand manuals we produce at the end of each project include every element that we have created – from our final brand strategy conclusions to the brand usage guidelines you might be expecting, to every created brand element, and even inspiration for how the brand could be used in the future.

The usage guidelines are self explanatory, covering elements such as:

  • Brand colours
  • Tone of voice
  • Example messaging
  • Logo application
  • Typography
  • Example photography
  • Example iconography

The brand strategy section of the manual, however, will generally include:

  • Brand story
  • Brand statement
  • Brand essence
  • Brand positioning
  • Values
  • Messaging
  • What you do
  • How you do it
  • Why you do it
  • Pen portraits

Finally, the inspiration section of the brand guidelines will show the final created identity in real world situations, for example:

  • Social media profiles
  • Sales presentations
  • Digital advertising
  • Outdoor advertising
  • Uniforms
  • Business cards
  • Compliments slips
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