CAMPAIGNS

What does our process involve?

As with every project we undertake, before we begin any campaign ideation or execution, we start by getting a thorough understanding of where your brand is now and where you want it to be. We gather this information in a number of different ways:  

• Workshops
• One-on-one stakeholder interviews
• Circulating anonymous questionnaires to either all of your workforce, or a select few of them
• Focus groups with customers or audiences within your target demographic
• Audits of your previous marketing output, both online and offline
• Reviewing your competitors’ marketing output, both online and offline
• Reviewing the social media output and engagement analysis 

With this insight, we can start working on a multi-channel campaign strategy to amplify your brand:

• Writing pen portraits in line with the identified target audience
• Campaign ideation – presenting you with a range of campaign ideas with this audience in mind
• Writing a campaign narrative, explaining the story of the campaign in full
• Writing top level campaign messaging, including the primary campaign tagline, options for supporting secondary messages and explicit reasons to buy into your product or service
• Campaign delivery – preparing artwork for usage across any and all channels, including print and digital advertising, social media, email etc.