Why invest in brand campaigns?
You can’t expect to get purposeful results from random social posts or meaningless ads. ‘Spray and pray’ exercises like these can result in the occasional one-hit wonder, but they’re few and far between. It can also result in you spending far too much of your budget that isn’t targeted to anyone.
With campaign-based brand awareness marketing, that all changes. Here, you’re delivering a coherent message with a dedicated focus on a specific audience to build the right brand recognition. The result? Higher engagement, greater conversions, and better brand visibility.
The best social media and ad brand campaigns reinforce your narrative, bringing more leads to your site and boosting engagement with your content.
Over time, you’ll be able to evaluate the effectiveness of each brand awareness campaign, allowing you to fine-tune your future efforts.
What is our brand campaign support process?
As a leading brand campaign agency we think and analyse before we do any form of campaign. To develop a meaningful brand awareness strategy, you first need to lay all the cards down on the table and ask: what do we want to achieve? Who are we targeting? And what will inspire those people to take action?
We uncover the answers to the right questions, and take a critical eye to both the competition and your previous brand awareness marketing. It’s here that we start to shape your story and how it will compel audiences.
Next, we develop these concepts further, mapping out how each of your values solves a customer problem. These solutions will serve as the figurehead of your brand campaign, and all channels used will reinforce the benefit of buying into your brand.
Our team will even help with the delivery by supplying artwork, copy and video content for further brand amplification through your brand awareness campaign.