Packaging is the primary physical brand touchpoint that your customers come into contact with. More and more brands are realising that investment in packaging design can be the difference between their product flying off the shelves, or slowly being withdrawn from them.
WHAT does our process involve?
Packaging is one of our major strengths at BGN, having undertaken a number of projects from the cheese and yoghurts lining supermarket aisles through to the personal care products you see in major high street stores.
Our process begins with a thorough understanding of your brand gained from one of our branding workshops, and subsequent strategy write-ups, we explore a number of packaging concepts, all presented to you and supported with full reasoning for why we think it would be a good fit for your brand.
Once we have presented these concepts to you, it will become immediately clear which routes are and aren’t worth pursuing – some may not be feasible for your chosen printing partners, some may not fit into your budgets, and some may be more high concept than you were expecting. This leaves us with two or three packaging concepts ready to be fleshed out and mocked up to give greater context to them. Once you’ve chosen a singular packaging concept, we’ll produce print-ready artwork and send directly to your printer or to one of our printing partners.
Think we're the perfect package?
Give us a few details if you would like us to get in touch about your brand's next packaging project.