More brands than ever are realising that investment in packaging design can be the difference between their product flying off the shelves, or slowly being withdrawn from them. Branding packaging can be one of the most recognisable things about your product to the consumer. Many brands that have suddenly changed their packaging design have suffered a loss of sales because their product was no longer recognisable to the consumer.
It can be difficult to know what types of creative packaging will suit your product, and your company. Some controversial product packaging designs have resulted in negative press for certain brands, and have made the consumer turn away from the product. One of the best ways to get a better understanding of the best packaging design is to ask the advice of a packaging design agency. They can tell you the best ways in which you can get the most eye-catching and creative packaging design that will attract your target market and solidify your brand identity to the general public. As an experienced packaging design agency in Manchester, we have a long portfolio of expertly crafted and well-designed product packaging design campaigns.
Why invest in product packaging design?
You don’t get a second chance to make a first impression. Packaging needs to tell a compelling story about your brand and product. This is where creative packaging design comes in – a good packaging design campaign will make your company stand out amongst the rest. It will also communicate your brand’s story, vision, and ethos.
Otherwise, what’s stopping shoppers from choosing competitors – potentially at a lower price?
An investment in packaging design goes beyond the artwork on the box. Everything needs to be considered, from the materials used to make the product to the way your audience will open it. Good packaging design can transform how consumers look at your product and your business.
Get it right and you’ll earn a prime place on the shelves.
What is our packaging process?
Dairy products lining supermarket shelves. Household brands in high street shops. Every product has its own challenges when it comes to packaging design, and we solve these with effective design applied to bottles, boxes and bags, as well as other key touchpoints. To achieve purposeful change, our creative packaging process consists of two parts: thinking and doing.
In the thinking stage, we’ll immerse ourselves into your brand and product range to define what your packaging needs to achieve and where you benchmark against competitors. We will consider your brand statement carefully to create a branding packaging strategy that will convey the mission statement and branding statement that you have carefully created. This will allow potential customers to really understand your brand and come to recognise it through our product packaging design.
In the doing stage, we’ll develop packaging concepts, factoring in things like budget and printing restrictions. It will soon become apparent which route is best for you. Our packaging design strategy will take into account which packaging will be the best for your company.
Once you’ve chosen a stand-out concept from our creative packaging pitches, we’ll refine it and take you all the way to production. Print-ready artwork can go to your preferred printer, or one of our partners.
