Why invest in brand tone of voice consulting?
Language is ever-changing. Whether it’s how television communicates with us, how politicians talk or even how children’s programs are speaking to their audience. Communication changes as time goes on and this is why having a targeted brand communication strategy is important. Having tone of voice guidelines for your brand will ensure consistency.
Tone of voice should guide every message that your brand puts out there. Misjudge it, and you’ll undermine both the value of your product and the reputation you’ve worked so hard to build.
Strike an inconsistent brand tone, and you’ll fail to be taken seriously. Strike a tone that doesn’t match your values, and you’ll lose your target market altogether.
However, the world’s best brands don’t land on brilliant brand communications by accident. They create one with the help of a leading brand communication consultant.
This process simplifies the values of your brand while enabling you to clearly communicate them. The easier your messages are to understand, the more likely your audience will engage with you.
What is our creative communications agency process?
Whether you’re building on your current brand or completely changing how you speak, we kick off by analysing how your competitors sound. This allows us to assess the industry you operate in and identify what resonates with your audience.
Next, we audit your existing brand voice to determine how well it meets your business objectives. From there, we drill into your values to uncover ways of communicating them more effectively through the language you use.
Once we’ve decided on a direction, we create a set of tone of voice guidelines to ensure your team is singing from the same hymn sheet.If this brand tone of voice generates better results, we can start to align all of the content you currently use with this new approach.