WEBSITE USABILITY & UX TESTING
We will spare you yet another explanation of why website usability and UX testing matters, why it’s as important as it is to make sure the user experience you provide lets users get to where they want to be, fast. Luckily at BGN website usability testing is baked into the core of our digital design and development process – starting at a surprisingly early stage.
What does our process involve?
With your brand strategy established or provided, we begin your digital project in earnest, starting with a digital workshop wherein we review your Analytics dashboard alongside you, establishing appropriate KPIs for the final digital build together. From here, we conduct a competitor review and draw up a technical specification containing the following elements:
- Site architecture
- Front-end functionality
- Back-end functionality
- Browser compatibility
Now, we create interactive wireframe prototypes. These go far beyond the wireframes you might be used to, allowing for user experience testing even before the formal design stage has begun. Testing at this stage sets the tone for everything that follows, creating a culture of testing, bug fixing and refining the design and build right up until deployment.
This is just internal UX testing too, we can work closely with external research partners for more formalised website usability testing through focus groups, surveys and so on – it all depends on the timescales of the project as well as the budget. Long story short, user experience testing with BGN is a given – it’s a just a case of how much time you want us to invest in it beyond what we would as a matter of course.
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