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Branding, Digital, Strategy and Video

The Story

Oradian has solidified its position in the core banking space, recently earning recognition as one of Europe's soonicorns. The brief was straightforward: evolve the brand to align more closely with the vision and trajectory for growth. While Oradian had previously handled all branding and digital work in-house, they recognised the need to collaborate with an external agency.

The Challenge

The category was heavily dominated by a couple of major players who had already made significant investments and established strong brand perceptions. Our challenge was to find a positioning for Oradian that provided customers with a compelling reason to choose them over the industry giants, without alienating their core audience. This positioning and visual articulation were intended to propel Oradian to the next stage of investment and client acquisition.

The Solution

The positioning centered around the concept that Oradian enables businesses to push boundaries and unlock new possibilities. This approach resonated effectively with both the emerging markets they already served and the fintechs they were now targeting. While some elements of the existing brand remained unchanged due to their effectiveness in the category, adjustments were made to the wordmark and the radial device underwent a transformation, becoming the focal point of our new photography and motion styles. The revamped identity was implemented across digital platforms, social media, presentation templates, event stands, and printed materials.