Setting a new standard in the world of tech consultancy

We worked with the Northcoders team to create a brand with an ownable proposition and visual identity for their consultancy arm.

The name ‘Counter’ came from the desire to clearly show how we are different from the standard transient consultants and hired hands. We are a counter consultancy with a unique approach and our confidence is front and centre in our name.

The idea behind the brand identity was inspired by our difference in approach. Counter-Consultants are invested partners culturally aligned with an organisation’s values and vision, helping to solve problems from within a business.

This led to the idea of weaving and embedding people into the very fabric of your business, with a digital weave as the main brand asset that be used in versatile ways to create interest. The minimal wordmark works in harmony with the brand pattern, with the hard edges and clean lines complementing the structured nature of the fabric pattern.

We embed highly engaged tech problem solvers from diverse backgrounds into the very fabric of your business.