Our services

Brand design

As a Manchester-based branding agency, we know that we’re just one of many organisations capable of giving your business a new look. Where we set ourselves apart, however, is the attention to detail we pay your company before creating a new identity that can scale up and organically evolve.

Brand Design FAQs

  • How can I be sure I’ll like what you design for our brand identity?

    As the leading branding design consultant in Manchester, we pride ourselves on taking the time to gather all the information necessary before starting any brand design. This information will include business goals, history, audience, competitors, the personality of your brand and everything else you want to portray. All of this information then sets the parameters that guide the whole branding design process. As we include you in this process, you can rest assured that your brand identity will be right for you.

  • Isn't my logo just my brand identity?

    Your brand identity is so much more than just your logo. Your visual identity includes typography, colour scheme, tone and a range of other factors. As a leading branding design consultant in Manchester, we have worked with some top household brands that have needed a new brand identity to reach their customer’s needs. Your brand design should encompass the experience you want to portray, highlight your USPs and show how you understand your audience whilst always remaining relevant.

  • What makes a good brand identity?

    A good brand identity is essential for any business or organisation. It helps create a strong and recognisable brand image that customers can identify with. A good visual identity should be able to communicate the company’s values and mission, as well as its unique personality. It should also be able to capture the attention of potential customers and make them want to learn more about the company or organisation. To create a successful brand design, there are several elements that must be taken into consideration, such as colour palette, typography, logo design, imagery and more. All of these elements need to work together in harmony to create an effective brand identity that will help build customer loyalty and trust in the brand.

    A strong branding design should be:

    • Distinct: It should be unique and bold. You are after a differentiator from your competitors.
    • Memorable: You should make a lasting impression and experience
    • Scalable: The brand design should be able to grow with your brand. If you are branching out to new services, selling new products or meeting new audiences, your brand identity needs to show this. 
    • Flexible: It needs to work across all platforms, from print and digital to marketing platforms. 

    Cohesive: every piece of your visual identity should work together harmoniously to keep your messaging and content consistent.

  • What is included in branding design?

    There are three key areas to look at when considering your brand identity design including your logo design, colour palette and typography. We have experts for all of these factors and as a leading branding design consultant, we can customise your brand identity to your needs as we take care and time to understand your business before the design to do it successfully. 

    Logo – one key factor is the logo design. It should be flexible and reflect your brand personality which is easily applicable to a range of platforms. We can help you do this and will give you a selection of options so your visual identity is perfect.

    Colour Palette – Colour is to create emotion and is a key element to branding, but this can be controversial as colour and emotion are subjective. This is why it is important to understand your audience before choosing colours for your brand design. A simple palette that shows your brand’s personality is no easy task. We can help with this when we go through understanding your business. 

    Typography – Branding typography is an essential part of any successful brand identity. It helps to communicate the company’s personality and values, while also helping to distinguish it from its competitors. Typography plays a key role in creating a unique and memorable brand image that customers can recognise and remember. From selecting the right typeface to using colours and fonts correctly, typography can be used to create a strong visual impact that will help your brand stand out from the competition.

    Iconography – Branding iconography is an essential element of any successful business. It helps to create a visual identity that represents your brand, which can be used in marketing materials and across multiple platforms. Iconography can be used to communicate the values and mission of a company, as well as to create an emotional connection with customers. It is important for businesses to choose the right iconography that will represent their brand identity in the most effective way possible.

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