Why invest in brand design?
It’s probably the best known business ‘secret’: in most cases, your customers are buying into you as opposed to your products. That means that your website and physical branding shapes what customers think of you long before you get the chance to speak to them.
The time of the hard sell is over. Customers today have much greater choice, and the real legwork is done by them as they research your company. Rather than aggressive sales tactics, now you communicate your USPs through design and content.
And to do that you need more than a fresh coat of paint. You need a visual identity that’s consistent across a range of platforms (such as digital, print and advertising).
By investing in brand design with BGN, you can see that identity come to life – as we set about creating sketches, moodboards and digital mock-ups. Then we consider everything from the typography to the colour palette. This allows you to reinforce your brand’s message without constantly needing the support of ad hoc graphic design work.
What is our brand design process?
We can’t highlight your strengths through design without first knowing what they are. That’s why our process is split into two stages – the first being an exploratory ‘thinking’ phase, where we’ll offer different design solutions as rough sketches. Together we’ll enter the ‘doing’ stage once you’ve narrowed down our shortlist so we can evolve each option.
We’ll work with you to create these moodboards, showing you which of your strengths influenced our ideas and offering an outsider’s perspective of your place in the market.
Once you’re happy with the selection, we’ll begin designing your brand. The lucky handful of concepts that get chosen will be fleshed out and fine-tuned with your guidance so that we nail your preferred direction.
At the end of the brand design project, you’ll have everything you need to engage audiences and cement yourself as a key player in your industry.