Digital strategy should be led by brand and business strategy, not the other way round. Your digital business strategy needs to be perfectly in line with your brand strategy, and we can make sure that is exactly the case.
What does our process involve?
BGN’s digital business strategy starts with a digital workshop with senior staff. In that meeting, we primarily review your Analytics dashboard to understand how your digital presence is being used currently, before then agreeing appropriate KPIs to measure the success of your digital strategy.
With this understanding, we then review your competitors – reviewing their digital output and websites in terms of how they appear visually, how they communicate, what campaigns they are running and what functionality they do and don’t include in their brand websites.
Now we can create a comprehensive digital business strategy plan for the brand, with detailed recommendations around:
- Website design evolution
- Website functionality developments
- Digital campaign ideas
- Social media tone of voice
- Social media posting guidelines
- Overall tone of voice
Is there a strategy behind
your digital offering?
Give us a few details if you would like us to get in touch about how we can improve your brand's online presence.