New Product Or Service Development

The new product development process starts with brand development, not the other way around. It is only with clarity and confidence about the strategy behind your brand that a product development strategy can, and should, be devised. Luckily, we can help with both.

Many product development companies focus on opportunity, on aspects of the market that have yet to be delved into, but without considering how these new pursuits will affect your brand. Reach too far, and you will appear to be diluting your offering, losing focus even. Enter into a different market entirely without a new sub-brand or brand to justify doing so, and your credibility will come into question.

With these two examples alone it’s easy to see why product development strategy should, in fact, be a part of your brand strategy.

Working closely with you, as part of our strategic process we will refine, redefine or provide you with the following:

  • Elevator pitch
  • Brand definition
  • Brand vision
  • ‘Why’ statement
  • Brand essence
  • Brand values
  • Brand key
  • Tone of voice
  • Example messaging

With these elements, we can review your current product line and offering to make a series of recommendations for new products you could add to your offering, or adjustments you could make to better serve a new or wider target audience.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

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