Product or brand naming seems so simple on paper, but quickly becomes overwhelming. Not only is it hard enough to come up with a name that ticks all of the necessary boxes – being as easy to spell as it is to pronounce, reflecting an aspect of what you do and so on – but to then find one that has appropriate domains available for it, hasn't been taken on social media and hasn't been trademarked, it's a lot of plates to spin.

but what does it mean to us?

A second pair of eyes can be invaluable in a naming project. When it comes to product and brand naming consulting, we typically come up with several name options, all of which are presented to you with rationale explaining how we arrived at each suggestion.

This is just the starting point, however. From here, we carry out domain and social media checks to recommend available handles, before then carrying out trademark checks to make sure we haven’t been beaten to the punch already in your sector by a similarly-named competitor.

If relevant, we will also contextualise the new product or brand name in a hierarchy with your existing product ranges or sub-brands.


Do you need help with naming?

Give us a few details if you would like us to get in touch to discuss a project.