Product or brand naming may seem simple on paper but it can, in fact, become quickly overwhelming. It’s tricky enough coming up with a name that ticks all the necessary boxes – being as easy to spell as it is to pronounce, reflecting an aspect of what you do, and so on. Combine this with finding one that has appropriate domains available for it, hasn't been taken on social media and hasn't been trademarked, and it soon becomes clear there’s a lot of criteria to meet.

Want to know how to choose a brand name that perfectly suits your company? BGN are on hand to assist.


How a Brand Name Consultant Can Help

A brand name consultant like BGN will be able to provide you with another point of view. A second pair of eyes can be invaluable in a naming project. As part of our brand name consultant services, we typically come up with several name options, all of which are presented to you with rationale explaining how we arrived at each suggestion.


How to Choose a Brand Name

When it comes to how to choose a brand name, the general rule of thumb is to carefully consider all options before reaching a decision. It’s easy to fall into the trap of thinking you’ve picked an original idea – only to find out it’s already been taken on other platforms.

That’s why, when you have shortlisted options, we carry out domain and social media checks to recommend available handles. Then, we’ll conduct trademark checks to make sure we haven’t been beaten to the punch already in your sector by a similarly-named competitor.

If relevant, we will also contextualise the new product or brand name in a hierarchy with your existing product ranges or sub-brands.

What’s more, we’re able to take your brand naming project further by offering assistance with brand design and website development. We’ll already have a thorough understanding of your brand, meaning we’re in a great position to take it further.


Do you need help with naming?

Give us a few details if you would like us to get in touch to discuss a project.