Shifting lanes for a social media company with real heart
It’s Gone Viral have been the company behind some of the most successful (and probably your favourite) viral social campaigns. We helped them streamline their offering through our brand architecture and exploration workshops. We took the team on a name discovery journey. It was key that the new name reflected their re-aligned strategy. The meaning of KOMI – ‘The art of falling in love without actually knowing it’ is the antithesis to the fakery that surrounds their industry.