By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
Though brand creation and refinement is our speciality at BGN, we are just as comfortable in taking a more analytical approach to the brand you already have in place. The brand audit process result in the creation of a sizeable document, which details our thoughts on what does and doesn't work for your brand, as well as how you could improve it.
Our brand performance analysis process is thorough, to say the least. We offer a full explanation of why brand elements don’t work, or rather, the impression they give and how that conflicts with the image you want to project. We make sure to write our explanations in such a way that doesn’t get too bogged down in design terminology and intricacies, either. Meaning the documents included in our brand audit process should be primed for passing onto a decision-maker to justify a brand refresh or complete overhaul.
We’ve got a brand audit checklist which allows us to analyse several elements of your brand before drawing our conclusions. As well as visual aspects, within the brand performance analysis, we also pore over the messaging behind your brand, including:
Our brand audit checklist ticks all the boxes when it comes to both visual aspects and core brand identity, giving you a complete picture of where your brand currently stands.
Your brand performance analysis can be a standalone project with BGN, or you can use it as the starting point of a brand design or strategy project. Because we will have identified the strengths and weaknesses of your brand already through our brand audit checklist, we’ll have formed opinions on how we could rectify them, and so will naturally arrive at a solution much quicker.
Meetupcall provide bespoke remote meeting solutions that enable businesses to communicate securely and effectively with their customers. We were tasked to reposition the brand as a key competitor against some of the largest video conferencing services such as Zoom, Teams and Google Hangouts.
Industries such as healthcare and government are using Microsoft Sharepoint and the Encodian family of products to house masses of data, enabling it to be stored, converted, edited and shared automatically. It became clear that they wanted to challenge the norms of the industry. With that in mind we set about exploring directions that would achieve this, capitalising on what others have failed to do and transforming the way Encodian looked and how they're perceived.
We create, evolve and refine brands. Then we execute them across all platforms.
ServicesGive us a few details if you would like us to get in touch to discuss a project.