Conducting a brand performance analysis
Our brand performance analysis process is thorough, to say the least. We offer a full explanation of why brand elements don’t work, or rather, the impression they give and how that conflicts with the image you want to project. We make sure to write our explanations in such a way that doesn’t get too bogged down in design terminology and intricacies, either. Meaning the documents included in our brand audit process should be primed for passing onto a decision-maker to justify a brand refresh or complete overhaul.
What’s included in a brand audit checklist?
We’ve got a brand audit checklist which allows us to analyse several elements of your brand before drawing our conclusions. As well as visual aspects, within the brand performance analysis, we also pore over the messaging behind your brand, including:
- How you communicate what you do
- How clearly you communicate your message
- How you choose to structure the information throughout a website, brochure or any other brand touchpoint.
Our brand audit checklist ticks all the boxes when it comes to both visual aspects and core brand identity, giving you a complete picture of where your brand currently stands.
Your brand performance analysis can be a standalone project with BGN, or you can use it as the starting point of a brand design or strategy project. Because we will have identified the strengths and weaknesses of your brand already through our brand audit checklist, we’ll have formed opinions on how we could rectify them, and so will naturally arrive at a solution much quicker.