BRAND IDENTITY CREATION
Brand identity design at BGN is grounded within the strategy that we establish from the offset. In close collaboration with you, we’ll begin two main phases - exploration and concept creation. In the former, we explore a number of different approaches that we could take in designing your company brand identity elements, and in the latter, we narrow these options down together to then expand and develop further.
What is identity??
Identity - noun
The fact of being who or what a person or thing is.
HOW DO WE BUILD AN IDENTITY?
Using the essence of who you are, what you do and what you stand for to develop an effective and impactful way to talk to your customer
Designing what your brand looks like (your visual identity)
Developing what your brand sounds like (your tone of voice)
Exploring applications of your brand in a variety of platforms (digital, print, advertising etc)
HOW TO CREATE A BRAND IDENTITY
Our exploration stage is what clients typically expect when looking at how to create a brand identity. Every option we explore is supported with full reasoning for why we think it would be a good fit for your brand. That way, you can see exactly how we arrived at each idea.
We present explored routes in a number of different ways when looking into how to create a brand identity, including:
- Digital designs
When we present them to you, it will become immediately clear which routes are and aren’t worth pursuing. Once you’ve shortlisted the options, it will leave us with two or three brand concepts ready to be fleshed out into rudimentary brand identities. Then, you’ll choose a singular brand identity for us to finally refine and roll out.
KEY BRAND IDENTITY ELEMENTS
There are several brand identity elements when it comes to creating a brand. It needs to be memorable, engaging and simple. We consider every aspect of your brand in order to create a complete picture of what we think your brand should look like. Your final brand identity design from BGN will often include any or all of the following:
- Colour palette
- Tone of voice
- Photography direction
- Illustration style
- Brand application in digital
- Brand application in advertising
- Brand application in print
When it comes to how to create a brand identity, we’ve got ample experience here at BGN, from acting as a brand name consultant to choosing your typography. Using key brand identity elements, we’ll work with you to create something that feels true to your brand, an identity that you feel you can take forward and grow.
could we help find your identity?
Give us a few details if you would like us to get in touch to discuss a project.