Digital Strategy

Digital strategy should be led by brand and business strategy, not the other way round. Your digital business strategy needs to be perfectly in line with your brand strategy, and we can make sure that is exactly the case.

BGN’s digital business strategy starts with a digital workshop with senior staff. In that meeting, we primarily review your Analytics dashboard to understand how your digital presence is being used currently, before then agreeing appropriate KPIs to measure the success of your digital strategy.

With this understanding, we then review your competitors – reviewing their digital output and websites in terms of how they appear visually, how they communicate, what campaigns they are running and what functionality they do and don’t include in their brand websites.

Now we can create a comprehensive digital business strategy plan for the brand, with detailed recommendations around:

  • Website design evolution
  • Website functionality developments
  • Digital campaign ideas
  • Social media tone of voice
  • Social media posting guidelines
  • Overall tone of voice


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


Ecommerce website for a new art project and events company.

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