Brand Design

As a branding agency Manchester-based, at BGN our process comes in two main phases; exploration and concept creation. In the former, we explore several different design solutions, but only as rough sketches, which we narrow down together to develop and expand further into fully-fledged design routes.

If you haven’t worked with a branding agency Manchester before, our exploration stage is perhaps the closest to what you might have imagined when you first pictured the brand design process. But it isn’t an exercise in wild ideas and quantity, with each sketch being supported with our own reasoning for why we think it would be a good fit for your brand and the strategy we have arrived at in previous stages of the process.

Exploratory brand designs vary in form, but could be presented in any of these ways:

  • Sketches
  • Moodboards
  • Digital designs

Once we have presented these brand design concepts to you and discussed them, it will become immediately clear which routes are and aren’t worth pursuing. The lucky two or three brand concepts that we agreed upon will then be fleshed out into formal design routes, containing any or all of the following:

  • Marque
  • Typography
  • Colour palette
  • Tone of voice
  • Photography direction
  • Illustration style
  • Brand application in digital
  • Brand application in advertising
  • Brand application in print


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


Take a look at our brand design work for V1BE. A fitness experience unlike any other.

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