Annual trend forecasting in the Spirits sector

Carlsberg UK – Distilled Annual

Distilled is the spirits wholesale division of Carlsberg UK. Having created the brand and then both designed and developed their website, our next move was to create the all-important printed brochure - listing all of their products, accompanied by editorial pieces laying out likely industry shifts over the next 12 months.


Our clean, contemporary identity easily translated to the product listing pages – the bread and butter of the brochure as a whole. From here, the sky was the limit. No two editorial spreads are the same, bringing the feel and level of finish of a premium magazine to what would otherwise be a functional piece.


Not being constrained by a set house style in the editorial spreads ensures that each piece is memorable in its own right – making sure that the content, written by award-winning comedy writers the Thinking Drinkers, shines as brightly as it deserves to.