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Distilled Annual – Carlsberg UK

Brief

Distilled is the spirits wholesale division of Carlsberg UK. Having created the brand and then both designed and developed their website, our next move was to create the all-important printed annual listing all of their products, accompanied by editorial pieces laying out likely industry shifts over the next 12 months.

Concept

Our clean, contemporary identity easily translated to the product listing pages – the bread and butter of the brochure as a whole. From here, the sky was the limit. No two editorial spreads are the same, bringing the feel and level of finish of a premium magazine to a functional brochure.

Execution

Not being constrained by a set house style in the editorial spreads makes sure that each piece is memorable in its own right – making sure that the content, written by award-winning comedy writers the Thinking Drinkers, shines as brightly as it deserves to.