At BGN we’re not into doing things by halves. That means we’re not going to build you a brand identity and then leave you to crack on. Our on-boarding phase is designed to make sure you’re equipped with everything you need to land your new identity with customers and employees.
What is on-boarding??
On-boarding - Noun
The action or process of integrating a new employee into an organisation or familiarising a new customer or client with one's products or services.
HOW DOES ON-BOARDING HELP?
Makes sure you have a plan of action going forward
Considers your employees, your existing customer base and your new customer base
Maintains momentum and excitement from the initial phases
Successfully lands your identity with relevant groups
but what does it mean to us?
The process of onboarding dramatic changes to your brand with employees or customers can get very complicated, very quickly. For employees, we start with alignment and auditing sessions which are designed to give us a complete picture of the inner workings of your company. We use the output of these exercises to produce a final plan that maps out a full process which includes things like appointing internal champions, a launch event, ongoing engagement campaigns and regular reviews to check on process.
Customer on-boarding forms a similar process, where we stage focus groups, questionnaires, surveys or potentially one-one-one interviews with small samples of customers to plan a launch and ongoing engagement plan.
could we help onboard
Give us a few details if you would like us to get in touch to discuss a project.