The Name Game: Psychological Tricks To Consider When Choosing a Business Name
Choosing a brand name is something that you will overthink for days on end. For some entrepreneurs, they have no issue in creating a name for their business, but the majority do struggle with this. That being said, many businesses rebrand their name further down the line. Let’s take a look at some of the things entrepreneurs consider when choosing a business name.
Psychological Tricks When Choosing A Business Name
Consumers Avoid Brands With Complicated Names
Think of all the brands that you know, they tend to be simple and easy names that you can remember. Pepsi, eBay, Amazon, Levi’s and many more. Brand names that seem to be complicated tend to be avoided by consumers and don’t tend to have longevity. This is psychological because we either find it difficult to read, spell or say out loud. Furthermore, it is much easier to have a brand name included in a logo if it is shorter. It is one of the key aspects of visual branding.
Must Have A Story
Something else that the average consumer seeks is a story behind the brand name. WD-40, a well-known lubricant, has a simple yet powerful story. WD stands for water displacement, and the 40 stands for the 40th version. Nike is another fantastic example; not many people know that Nike is the Greek goddess of victory, which is great for a sportswear brand.
There are many other stories where brands have developed an interesting and unique name because of the story behind it. When there is a story behind it, the psychology behind it attracts us to the brand even more.
Positive Words or Wording
Another thing that attracts the consumer to a brand is positivity. A good example of this is Subaru. This word means ‘Unite’ in Japanese, but in Greek mythology, it means a collection of stars. Additionally, although it isn’t necessarily the brand name, the slogan of Nike, “Just Do It”, also offers positivity. It’s these little things that create a memorable name.
Colour of The Brand Name
Although you have the brand name, you will also need to think of the design of the brand. This includes the style of the brand name and, more importantly, the colour. Colours can tell you a lot about a brand. For example, red conveys excitement, energy, and love. Blue represents trust and reliability, while green tends to mean healthy and sustainable.
As you can see, the colour can make a massive difference when you are choosing your brand name, so when you are deciding on your brand name, you must take into consideration the colours that you wish to follow for your brand.
Deciding On Choosing A Business Name
When considering a business name, you need to brainstorm a few ideas on a piece of paper and try multiple designs. Don’t restrict yourself to one design with multiple brand names because they won’t all work for one design. Explore all the possible options that are available before choosing a business name.
Choosing a business name can be difficult, but our creative design agency can help with this. At BGN, we specialise in branding, which can help develop a business that people will recognise and remember. Get in contact with us today to see how we can help to choose a brand name.
