The Benefits Of Working With A Food Packaging Design Agency

In the food industry, packaging is very important when it comes to selling products. You can tell the difference between a brand that has considered its food packaging compared to those that don’t. It really helps drive the customer to the product and helps encourage them to buy. The first impressions really matter in this industry, so it is important to work with a food packaging design agency that has years of experience working with numerous brands.

Design Agencies Will Consider Regulatory Compliance and Industry Standards

There are a lot of rules and regulations when it comes to selling food, so it is essential that your packaging complies with the rules. A food packaging design agency will know what is required for a food label. This includes: name of the food, ingredients list, net quantity and best before or a use by date. Additionally, it needs to include information regarding allergens such as milk, eggs, gluten, nuts, and others. Many other pieces of information must be included on food packaging; however, a well-experienced food packaging design agency will again understand these regulations and comply with them.

Strategic Branding That Sells

As mentioned before, branding is very important with food products. It needs to reach out to the potential customers and capture the glare of a customer’s eyes when they are browsing the shelves. It must be consistent in terms of language and fit the brand’s voice.

Examples of Food Packaging Done Correctly

A good example is Rowntree Randoms. With their online advertisements, they tend to be quite quirky and unpredictable, similar to how the food is. This exact message is communicated through their packaging, showing a variety of colours and textures, which is what to expect when you open the bag.

Rustlers is another great example of food packaging done right. Rustlers have developed a reputation for offering unhealthy products, which, as you can imagine, doesn’t necessarily work with the younger generation who are looking for healthier products. To combat this, each of their products has a set colour for the type of protein that is included. Additionally, it includes a method of cooking stickers on the front, as people are looking for products that are suitable for air fryers.

Consumer Psychology

Our subconscious automatically attracts us to certain products. This includes the colouring on food packaging, including the images/icons used on the packaging and font. A food packaging design agency will also consider what makes the consumer feel hungry. There are also specific formats and shapes that an agency would consider to help attract customers to buy the product. All of which make a massive difference in terms of standing out for the consumer.

Backed By Data

Food packaging design agencies will ensure they are doing the design for a reason. They have access to all the data that is required, such as identifying common trends, similar to how Rustlers includes “high protein” for certain products. They will also have the resources to benchmark against competitors and test the designs of various packaging, all of which is essential when you are redesigning your food packaging.

Sustainability & Functionality

Something else that a food packaging design agency will consider is sustainability. Sustainability is at the forefront of every business’s mind, no matter the industry. In the food industry, they have to ensure that their food ingredients are ethically and sustainably sourced. Additionally, they need to ensure that the packaging of the food is also sustainable and can be recycled.

Coca-Cola is a great example of a brand that promotes sustainability by recycling plastic and using it for the bottles. Additionally, they will communicate that their bottles are recyclable. All of these details can be the extra turning point for a consumer to buy the product.

Functionality is also considered when designing food packaging. Consumers may analyse how easy a product is to carry around—is the product compact? Can it be resealed?

Conclusion: Packaging as a Strategic Investment

Packaging can make a product look premium, helping to encourage consumers to buy the product. It is also a great way for a food company to establish its core values and create a brand that everybody remembers.

When choosing a food packaging design agency, you want to make it known to them what your core values are. At BGN, before going through any of the process, whether that is a full rebrand or just food packaging, we want to know more than just your core values. We want to understand the purpose of the rebrand as well as what you wish to achieve. Our team of experts ensure that we help to reach the audience you desire and design food packaging that achieves your goals.