How Web Design For Startups Can Be A Key Weapon
A website for a business is essential in the modern world. It is essentially your shop front on the internet. Web design for startups is essential because you want to create a good impression. This is essential for new customers.
Now, there are a lot of websites out there that a company would need to compete with, which is why this is something that you cannot go cheap on, especially if you want to have that edge over your competitors.
Brand Identity and Initial Impressions
Web design is essential because of the technical elements that help establish a brand. This includes the visual elements of the website such as colour scheme, text font and the logo. Establishing your visual brand identity is essential, as this is what new customers or clients will see once they land on the website.
User Experience and User Interface Can Set You Apart
User experience and user interface are essential in web design for startups, as they can set you apart. Additionally, this is where the experience of a technical web development team can make a difference.
As Google is more focused on mobile devices, it is essential that your web design considers this. It needs to be responsive, fast, and easy to use for the user. Furthermore, the navigation needs to be perfect, with an easy-to-use navigation menu and easy-to-find CTAs (call-to-actions).
Web design also needs to consider accessibility and inclusiveness. For example, if there are a lot of images on a website, this also requires alt-text for screen readers. A simple feature that makes all the difference for those who are visually impaired.
Web Design For Startups Should Consider Converting Users
Web design is also important for conversions. It is good to have a nice-looking website, but if the user lands on the website and they don’t know how or where to enquire, the website is potentially useless. We briefly discussed this before, but if you don’t have the correct call-to-actions that are easy to distinguish from the text, then users are not going to convert.
If you are using marketing methods such as paid social, SEO and PPC, you need to ensure your landing page is optimised so the users also convert on here. If a user cannot convert, you are wasting budget on your marketing efforts.
Another good way to ensure that your customers convert is by giving them reasons to trust you. E-commerce websites will have Trustpilot, while enquiry-based websites tend to have certificates in place to help drive conversions. As a startup business, you won’t have many reviews, if any at all, so try to drive customers to leave reviews going forward.
Easy To Scale In Design For Further Expansion
Another consideration is for a website to have the opportunity to expand. What we mean by this is that you want the website to be capable of creating more pages for new categories, service pages or even blogs. This needs to be simple for people at your business.
A good design agency would consider this, ensuring that a good content management system (CMS) is chosen and easy to use. Examples of CMS include WordPress, Shopify, Craft CMS and many more. Additionally, while web design for startups should aim for perfection, it also needs the flexibility to support potential rebranding in the future.
Final Thoughts
Web design for startups is very important for the performance of a website and to help a startup business to be successful. Web design isn’t just about the visual appearance of a website; it is also about its functionality.
At BGN, we pride ourselves on helping our levels of business building a brand that they can be recognised for, which includes the branding of a website and the functionality. If you need help with your web design, then contact us, and a member of our team can help you get your business started with the correct web design.
