Raising awareness of food poverty in the UK
At the peak stage of the global pandemic, we were approached by what is now More Than Homes, to develop a brand which could unite the housing sector and raise awareness of food poverty.
If you would also like to support the More Than Homes cause and donate to The Trussell Trust food bank, you can donate here.
Already a challenging issue faced by so many people, COVID-19 created further impact on food poverty and the demand for food banks. The brand needed to unite, raise awareness and highlight the great work that The Trussell Trust are doing.
As Accent Housing Association initiated the cause, they needed to play a large role but ensure that it wasn’t owned or aligned to any one housing association and that it was inclusive to all. In order for the campaign to take off, the brand needed the backing of governing bodies in order to unite the entire social housing sector. The issue of food poverty and inequality is far to big a task for anyone to take on individually. It needs a sustained collective effort.
We developed the More than Homes brand, incorporating the house into a heart as the logo, communicating the inclusive and caring purpose of the campaign. The logo was paired with modern typography and a soft colour palette, to ensure it had stand out on social. We designed and built the website, in which we had a selection of great Trussell Trust assets, such as photography and case studies - which highlighted the touching stories.
We also created a series of social campaigns and more recently, we have designed the Christmas Campaign which focuses on dispelling the myths around food banks and the people that use them. The purpose is to drive hard hitting facts and remove the stigma of relying on a food bank, particularly during the difficult times we are facing. The statements are labelled True and False, using this as an opportunity to educate and raise awareness.