We’re a branding agency that work with you to Maximise your Potential with effective design, across all platforms.
View all servicesFind the right service for you
-
Creating Brands
By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
-
Online Brand Delivery
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
-
Offline Brand Delivery
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
Always on, always ProActive.
Fasthosts wanted to find a new venture to help them scale in an ultra-competitive market. We helped them launch Fasthosts ProActive—a cloud-based managed service provider to help Web Pros handle their IT infrastructure.
The goal was appeal to a new Pro market, but retain the unique Fasthosts fun and quirky brand tone. We also aimed to create a clear and tangible benefit to a time-poor audience—by using Fasthosts ProActive it will free up more time for you to to spend it where it matters, and you rest assured that we will manage your Infrastructure proactively and securely.
Combating the fact that customers want their lives made easier but are concerned about the efficiency of using a Managed Service Provider, we concentrated on portraying the restlessness of ProActive through a core graphic device, the Trail. This device gives the brand a foundational element to express movement and progress throughout their communications, with the flexibility to use it in a myriad of ways to keep the brand form stagnating.
The use of custom illustrations helped develop a unique personality and separate it from the core Fasthost brand, and also gave the brand the ability to communicate complex technical ideas or service benefits that would be difficult to show through photography.
