We’re a branding agency that work with you to Maximise your Potential with effective design, across all platforms.
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Creating Brands
By getting to know all there is to know about you and what makes you different from everyone else, we apply this insight into creating, redefining or evolving your brand.
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Online Brand Delivery
Once we’ve got your strategy locked-in, we’ll get to work with how your brand communicates across website design, development and motion.
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Offline Brand Delivery
We believe traditional marketing communications can be just as strong as digital. Give your brand the quality, personality and value through campaigns, packaging and print.
From transactional sales brochure to a high-end editorial leave behind
How do we arm the Carlsberg sales team with a tool to help them get more spirt into more bars? The team wanted a leave behind that bars owners and mixologists would actually want to read, rather than the typically dull sales brochure.
By positioning the Carlsberg team as knowledgeable experts with great taste through a collaboration with the sales team as well as renowned category experts, The Thinking Drinkers, to create content that actually inspires and educates as opposed to a traditional brochure that feels overtly ‘salesy’.
Credible engaging content that elevates the Carlsberg team and portfolio and focuses on topics that are relevant and of the moment.
Borrowing from high end fashion and beauty editorials in a look and style that is more akin to a desirable coffee table book.
Ensuring the brochure is still fit for purpose in that there are easy to understand listings, so that all product needs and info are at hand and can be ordered quickly, helping with up-sell and cross-sell.
"BGN has done an amazing job, and have created something truly unique and stunning. It’s a great mix of style and information without losing sight of the fact that it needs to convey our product range and help with our up-selling and cross-selling strategies."
Michael PuckettCustomer Marketing Manager at CMBC