What Will I Get Out Of A Brand Strategy Workshop?
Strategy is often the missing piece of the branding puzzle. While positioning, identity and digital presence are important, brand strategy is the glue that combines these elements together. For many brands though, strategy is the hardest part to get right. At BGN, our brand strategy workshops are designed to cover purpose, positioning, proposition, and so much more. Whether you’re a completely new brand or you’ve lost your way a little, here’s what you will get out of a brand strategy workshop with BGN.
Uncover the Story of Your Brand
The best brands have compelling stories that foster long-lasting connections with customers. While you may feel like you are best placed to tell the story of your brand, sometimes it takes someone from outside the business to craft your brand story.
A brand strategy workshop should help uncover your story, piecing the most important elements of your brand together in a way that appeals to the emotional side of those who come into contact with your brand.
Our talented team of designers at BGN will be able to translate your story into captivating visuals that help to form a consistent brand that engages your target audience.
Clear Direction and Purpose
When businesses grow, it can be easy to lose direction and even lose sight of what you stand for and why you exist. A brand strategy workshop will reign things in, take your business back to basics and uncover your brand’s purpose.
Many brands leave a brand strategy workshop in no doubt as to who they are. At BGN, we use brand strategy workshops to uncover your brand’s why. We’ll answer why you exist and get to the bottom of what problem you are trying to solve in the world.
While you may think you have the answers to these basic questions, it can take a brand strategy session to realise that you have prioritised other things. Whether you’re a new business or an established brand, a brand strategy workshop should streamline your operations and leave your brand heading in a clear direction.
Improved Internal Communication
While a large part of a brand strategy workshop will focus on changes that improve external performance, revisiting your strategy should also lead to improved communication between internal stakeholders. This follows on from the previous point of leaving a brand workshop being clear about who you are, where you’re heading, and what you stand for as a brand.
Once you have this nailed down, it should be communicated to all internal employees. Consequently, you should find that employees have a stronger connection with the company, which should subsequently help to drive a healthier culture in the workplace.
Better Understanding of Competitors
Differentiating your offering from competitors is a key aspect of the business. While it’s important to focus on what makes your brand great, you should never lose sight of your competitors. This can help ensure your strategy is designed to differentiate your brand and its offering.
A brand strategy workshop will identify gaps in the market that your brand can take advantage of. At BGN, we’re able to take these findings to our team, who can then elevate your brand in terms of visual identity, web design or whatever other branding service you are interested in.
Tailored Strategy
The right approach to your brand strategy depends on your industry, your brand and your product. The beauty of a workshop is that it will be tailored to your brand. From the activities that are carried out to the findings themselves, the whole process will be bespoke to your brand. This allows you to leave with a strategy that has been designed for your brand and your brand only.
At BGN, our brand strategy workshops are often only the beginning of a fruitful project. Once we have got to understand the core of your brand and crafted a tailored brand strategy, we’ll get to work on executing your new strategy. If this sounds like what you’re looking for, get in touch with our team today to learn more about how a brand strategy workshop can advance your brand.
