Setting the style for a more refined Christmas.

For our second year working with Victoria Leeds on their Christmas Campaign, we curated ‘Christmas, Refined’. A digital-led campaign which featured the international influencer and model, Paul Mason, also known as Fashion Santa.

The primary goal was to position Victoria Leeds as the ultimate destination for stylish fashion, home decor, gifts, celebrations, and dining experiences. The campaign also needed to drive awareness and in turn, drive footfall during the Christmas period.

The creative centred around the concept of ‘Christmas, refined’,highlighting that Victoria Leeds goes the extra mile and is the destination for all festivities: shopping, dining and celebrating. With this in mind, we crafted a diamond snowflake, drawing inspiration from the enchantment of the festive season. The design encapsulates there fined, elegant and aspirational nature of diamonds, paired with the shape of the V and L from the logo.

The campaign assets centred dynamic animation and interaction of the diamond snowflakes with imagery featuring Fashion Santa and enticing food and drink offerings. Each creative piece consistently concluded with the message, 'Christmas, refined.'