Setting the standard in global aviation finance

When Rolls Royce land in your inbox with a brief, it’s one of those pinch-me moments. Luxurious, innovative and prestigious, they’re one of the big, household names every agency wants to work for.

Rolls Royce Partners Finance (RRPF) needed a fresh digital platform that speaks equally to their various audiences - Airlines, parts trading customers, banks, lenders, investors, and future talent.

The site needed to credit to their impressive scale, their huge breath of financing solutions, their impressive long-term partnerships, as well as their increasing focus on sustainability and innovation.

And as with any website, it’s an opportunity to increase website traffic and improve discoverability.

We designed and delivered a sleek website that balances Rolls-Royce heritage with forward-thinking digital design.

Our use of warm human photography positioned RRPF as long-term partners (rather than transactional providers). Our goal was to showcase the brand as inspirational and pioneering, yet still incredibly personable.

We structured the whole site around our different audiences, all with different need states. For example, airlines want sector insight and financing options, investors want credibility, and candidates want to see how brilliant this company is to work for. We mapped all the different journeys and needs and brought them into a digital space that speaks to them all equally.

One of our favourite parts is the timeline we created celebrating the Rolls-Royce legacy - what a privilege to bring to life their rich history!

The result is a site that feels like the company it represents – authoritative and technical, yet deeply human and trustworthy.

Rolls-Royce builds engines that power a third of the world's long-haul flights, the least we could do was give their finance business a website worth landing on.