The most honest supplement brand

Dr Vegan (now DRV+) came to us with a strong ambition: to re-brand Dr Vegan to reflect who they truly are - honest, transparent, ethical, and truly excellent quality. The product is exceptional, but they needed a brand to reflect it. Trouble is -everyone in this world is claiming honesty and quality, so it’s a fair ambition, but certainly a challenge for us – we needed to do it authentically and uniquely.

We began with a body of research work, understanding the supplement customer, the category, and the cultural shifts surrounding it. A fascinating, exceptionally relevant space particularly in a world where we’re living longer but increasingly experiencing more ill-health and poorer quality of life for those years’ we’re living. Equally, private healthcare is skyrocketing, whilst those who can’t afford it are left with hefty NHS wait times.

Prevention is therefore on the rise - and supplements are seeing a boom. Problem is, as we’re seeing with lots of other categories, there’s simply so much choice, and so many sources claiming facts (but happen to be fiction). Alongside this, there’s a boom of supplement types - from beauty through to sport. The average consumer is supplement stacking and creating a hefty bank without truly knowing what’s in them, yikes.

However - Dr Vegan are perfectly placed to answer this cultural and category tension. They create blends that target specific issues - from menopause through to gut health. The perfect doses, researched as robustly as possible, with the best quality ingredients you can get. They cut through the stack, and the BS, with exactly what you need for your issues. This is a brand truly at the cutting edge - and their visual & verbal identity needed to reflect it.

We toyed with various territories, but one cut-through quickly. The idea of being truly ‘bulletproof’ - DRV+ put all the evidence up-front, so you don’t have to go searching for it.

Our tone-of-voice and messaging was all grounded in honesty, clinical yet accessible, and importantly optimism – whilst DRV+ recognise industry problems, they’re doing something about it. They aren’t scared to call out the issues, but importantly, show how they’re addressing them. We had lots of fun bringing in wit, enthusiasm and intellect into the DRV+ messaging.

The bullet is one of their core 3D assets, which shows off the natural tones of their powders. DRV+ have no fillers, colourings, flavours etc – which is why their powders are always a natural colour. This is something uniquely DRV+.

The colour palette again focusses on natural, neutral tones. Each colour, including their orange, is inspired by the natural ingredients they use. Helpful, too, that orange is distinctive in a very crowded category.

The photography style is clean, pure, relaxed and human. Like nutritionist you want to see – teetering between a friend and a credible professional.

The result is a brand system that transforms Dr Vegan to DRV+. Finally, their brand image matches the care and robustness that goes into their award-winning products.

Commercially, the brand has expanded target audience - to everyone seeking honest supplements – vegan or otherwise, with the proof and credibility at the forefront