Creating a platform for unlimited growth.
Oradian have established themselves in the core banking space, being recently named one of Europes soonicorns. The brief was simple, evolve the brand to be more in keeping with the vision and trajectory for growth. They had previously completed all of the brand and digital work in house and they felt it was time to work with an external agency.
The category was dominated by a couple of big players who were already much further down the line in terms of investment and brand perception. We needed to find a positioning for Oradian which gave customers a clear reason to choose them against the big boys. But which also didn’t put off the core audience. This positioning and visual articulation was intended to help Oradian reach that next stage of investment and client.
The positioning was based on the idea that Oradian allow you to go further and realise new possibilities with your business. We felt this worked well for both the emerging markets that they already covered but also for the fintechs that they were now targeting. Visually some elements of the existing brand stayed as they were shown to have equality in the category. The word mark changed slightly and the radial device took on a new form and became the focus of our new photography and motion styles. The identity was rolled out across digital, social, presentation templates, event stands and print.