Experience is everything - especially online, where you only have a matter of seconds before shoppers decide to go elsewhere. As a proven website development agency, we keep audiences engaged by delivering fully functioning sites that are dynamic and intuitive.
It’s no good paying for product shots or a web designer if your site is broken; the user experience is just as important as your assets. Without quality navigation, for example, it’s difficult for users to find what they’re looking for and assess whether your brand is the right one for them. And considering that your website is usually an individual’s first interaction with you, why risk glitches that will put them off ever coming back?
You have to use the technology and applications that enable your site to function as your customers need it to. Once in place, you then need to rigorously test the site so that journey-breaking bugs are truly put to bed.
In order to do this, the user needs to be at the heart of the development process. Otherwise, you won’t be able to create an online experience that exceeds their expectations.
What is our web development process?
Every web development project we work on starts the same: with a workshop. This marks the beginning of our ideas stage, where we dig deep into your values and discuss how they could be translated into a site.
From there, we kick off our doing phase. We get to work creating templates of your website, bearing in mind the user journey, site architecture and functionality. We’ll send these wireframes over to you and you can decide which direction best suits your business aims.
As for the platform we use, well that depends on your business. Are you experts in ecommerce? If so, we start by recommending platforms such as WooCommerce and Shopify. More of a service business? We’ll use a CMS platform such as WordPress and Craft.
Once we’ve settled on a platform, we bring your new online experience to life. We’ll set up features like Google Analytics as well as other tools, so you’re ready to hit the ground running as soon as you launch.
Frequently asked questions
How does web development help influence customers?
Web development is about making sure your users get maximum value from your site. This means ironing out the kinks and ensuring that each page is responsive. At our web development agency in Manchester, we do this in spades. Once we’ve created your site, your users will be able to navigate it with ease - finding all the information they need before making their purchase decision.
What are the benefits of creating a responsive web page?
Responsive web pages look good and function well on all devices. The overall benefit is that you’re able to optimise your online experience so that it works for users regardless of the tech they’re using - be it mobile or desktop.