A better online experience for those seeking a better nights sleep.


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Digital and Strategy

The Story

When it comes to producing products to help you get a better nights sleep, Slumberdown are UK experts, producing bedding products for over 100 years. They needed a new website to both sell their products and educate the nation on why regularly replacing bedding is key to a good nights sleep.

The Process

When considering a new website, Slumberdown enlisted our help to precisely profile what customers needed from them as a brand. Through our workshops and immersion sessions, we realised that customers lacked knowledge about bedding – how it could benefit them, the various types available, and the correct lifespan of the products. This insight led us to develop a strategy of positioning Slumberdown as the sleep experts, positioning them as the primary brand people turn to when seeking advice on all things sleep-related.

Drawing on existing brand and packaging elements, we designed the website with a dreamy ambiance, incorporating clouds to imbue the content with a sense of lightness. By combining bright pastel colours with warm tones and soft typography, we curated an online space that felt relaxing and tranquil.

A guide to better sleep (products)

One of the central features of the new website was the buying guide, which utilised a straightforward questionnaire to gather all the necessary information. This enabled us to provide users with tailored recommendations for the perfect product, ensuring they could enjoy the ideal night's sleep.

Sleep Lab

Another key section of the new website was the Sleep Lab, a dedicated area where we showcased expert opinions on improving sleep quality. Content included sleep playlists, podcasts, facts about sleep, and advice on sleep and products, transforming the website into a comprehensive repository of sleep knowledge. This initiative aligned perfectly with our strategy of positioning Slumberdown as the sleep experts.

Building on the success of the website, we integrated e-commerce functionality, allowing users to complete their purchases directly on the site, eliminating the need to visit a retailer or partner site. This enhancement ensured that users could seamlessly transition from learning about Slumberdown as the sleep experts, to discovering more about their perfect product and then checking out with simplicity and ease.