Our Services

Identity Creation

Brand identity design at BGN is grounded within the strategy that we establish from the offset. In close collaboration with you, we’ll begin two main phases - exploration and concept creation. In the former, we explore a number of different approaches that we could take in designing your company brand identity elements, and in the latter, we narrow these options down together to then expand and develop further.

Identity Creation

How to create a brand identity

Our exploration stage is what clients typically expect when looking at how to create a brand identity. Every option we explore is supported with full reasoning for why we think it would be a good fit for your brand. That way, you can see exactly how we arrived at each idea.

We present explored routes in a number of different ways when looking into how to create a brand identity, including:

Sketches
Moodboards
Digital designs

When we present them to you, it will become immediately clear which routes are and aren’t worth pursuing. Once you’ve shortlisted the options, it will leave us with two or three brand concepts ready to be fleshed out into rudimentary brand identities. Then, you’ll choose a singular brand identity for us to finally refine and roll out.

Key brand identity elements

There are several brand identity elements when it comes to creating a brand. It needs to be memorable, engaging and simple. We consider every aspect of your brand in order to create a complete picture of what we think your brand should look like. Your final brand identity design from BGN will often include any or all of the following:

Marque
Typography
Colour palette
Tone of voice
Photography direction
Illustration style
Brand application in digital
Brand application in advertising
Brand application in print

When it comes to how to create a brand identity, we’ve got ample experience here at BGN, from acting as a brand name consultant to choosing your typography. Using key brand identity elements, we’ll work with you to create something that feels true to your brand, an identity that you feel you can take forward and grow.