Using social media to communicate your brand has never been more important than it is today. Without a clear brand strategy for social, however, it has potential to go wrong and end up hurting your brand instead of helping it. At BGN we take a brand-led approach to social media, to ensure every piece of content you put out helps to build your brand and delivers results.
WHAT does our process involve?
Depending on what stage you’re at currently with your social media activity, we’ll undertake the following activities:
- Auditing current social media presence and activity
- Auditing competitor’s social media presence and activity
- Setting KPIs, E.g. increasing followers/engagement
- Writing up a social media strategy
- Identifying the look and feel and tone of voice for your social channels
- General management of social channels
- Social campaign ideation and execution
- Executing paid social activity
- Creating a comprehensive content plan for your social channels
- Content creation, including video/animations.
- Influencer targeting and liaison
- Monthly reporting on performance of campaigns and follower engagement on social channels
We’re well-versed in all social media channels, and execute activity for clients across all of the following:
Think we'd get on socially?
Give us a few details if you would like us to get in touch about how we can help with your social strategy.