NEW PRODUCT OR SERVICE DEVELOPMENT
The new product development process starts with brand development, not the other way around. It is only with clarity and confidence about the strategy behind your brand that a product development strategy can, and should, be devised. Luckily, we can help with both.
but what does it mean to us?
Many product development companies focus on opportunity, on aspects of the market that have yet to be delved into, but without considering how these new pursuits will affect your brand. Reach too far, and you will appear to be diluting your offering, losing focus even. Enter into a different market entirely without a new sub-brand or brand to justify doing so, and your credibility will come into question.
With these two examples alone it’s easy to see why product development strategy should, in fact, be a part of your brand strategy.
Working closely with you, as part of our strategic process we will refine, redefine or provide you with the following:
- Elevator pitch
- Brand definition
- Brand vision
- ‘Why’ statement
- Brand essence
- Brand values
- Brand key
- Tone of voice
- Example messaging
With these elements, we can review your current product line and offering to make a series of recommendations for new products you could add to your offering, or adjustments you could make to better serve a new or wider target audience.
Do you need the development of a
new product or service?
Give us a few details if you would like us to get in touch to discuss a project.