We approach consumer market research and insight in a number of different ways at BGN – be it through traditional tick-box surveys, one-on-one interviews, open-ended questionnaires or fully-fledged focus groups. Using different types of consumer research is crucial, giving you a litmus against which to test your own internal assumptions. It’s also a useful tool for us to make sure that our brand strategy or design work resonates in the way that we intend it to.

What is insight??

Insight - noun
The capacity to gain an accurate and deep understanding of someone or something.

Customer Insight Research Techniques at BGN

When it comes to customer insight research techniques, we can either operate on our own with the methods already described, or partner with the research agency or consultant you have appointed. Collaboration is important to us at BGN, and we will do whatever it takes to deliver the best possible outcome for your project.


Types of Consumer Research

The nature of the questionnaires, surveys, interviews or focus groups that we actually carry out will vary greatly from project to project, as each brand we work with is unique. The format and content of our customer insight research techniques are easily adapted for practically any customer insight goal. What doesn’t vary is what we typically include in each of our types of consumer research, which is:

  • Material preparation
  • Participant selection
  • Participant recruitment
  • Incentives and promotion
  • Recording equipment hire
  • Location hire

Don’t worry, we present a full consumer market research plan before proceeding with any aspect of the project. Of course, we conclude the research piece with a findings document giving the raw findings, as well as the conclusions that we drew from it.

From here on, we’re also happy to work with you to implement any of the suggested amendments that arise from the feedback of the different types of consumer research. Whether this be a change in your website layout, rejuvenation of the brand design or even mobile app design.


Do you need help gaining
some customer insight?

Give us a few details if you would like us to get in touch to discuss a project.