Removing the stigma around debt
PomPom are a debt management company on a mission to remove the stigma of debt whilst helping those to achieve financial peace of mind.
The client came to us with an idea for a new business and a new brand. Using their existing experience, helping people out of debt, but with a refreshing new outlook on the financial situation of a lot of the UK population. Whilst they wanted to find the right solution for the people who contact them, they also wanted to create a fun, vibrant brand that people would want to be associated with - one that openly talked about the financial situation in this country and tried to tackle the stigma around debt.
The business needed a name, and so PomPom was born. Created from the acronym of 'Peace Of Mind' (that being what we want to give to our customers), we arrived at the name PomPom as it enabled us to lean into the idea of a soft, fluffy character with no hard edges, something approachable, friendly and most of all, memorable!
The brand naturally flowed from the name, creating a family of PomPoms, bringing them to life through animation and giving them a sense of personality. Using bright pinks, deep purples and soft lavenders to create a brand that felt fresh and memorable against a sea of blue and green competitors. Friendly, rounded type and simple messaging ensure that the brand talked to people in the right way. The messaging and campaigns were created around the idea of 'tackling debt together', PomPom and customers working in harmony to improve their situation and that of the wider population.
Europes largest digital billboard
One of the first things people in debt do is research, using the internet to find help. In order to best serve these often anxious people, we created a website that uses all the positivity of the PomPom brand, but makes it easy for people to start their journey to financial peace of mind.
As well as launch materials and unique online presence, the brand needed to be able to stand on its own, with recognisable assets that meant that the PomPom characters wouldn't always need to be used across every touchpoint. We created a series of concepts for video ads using our PomPom in a more subtle way, as a companion that helps people and is by their side in real life situations.