Our Top Three Branding Trends For 2021 & BeyondDate: 04 January, 2021
2020 has been a tough year, leading to many of us experiencing changes in our way of working, so there’s no doubt that many of us will want to enter the New Year with a refreshed mindset and outlook.
The turn of the year will be the perfect time to reinvent and capitalise on new, exciting ideas for your business, and a rejuvenation of your brand identity will play a crucial part in communicating these to your target audience.
To spark some inspiration, take a look at these top branding trends for 2021.
Maintain a human connection
In the era of video calls, socially distanced conversations, and working from home, brands have needed to work extra hard throughout 2020 to develop and nurture a human connection with their consumers, which will continue as a branding trend this year.
As we head into 2021, this branding trend will see consumers craving more interactions that aren’t solely through a screen as they seek out the faces and personality behind the brand. It is imperative for this branding trend that your brand shows a good level of character and clearly represents both your story and your values.
Trust is a significant component of human connection in the digital age, meaning brands should begin to build confidence and loyalty across their business. This branding trend is all about considering how you showcase privacy and data protection within your business!
Emphasise sustainability and activism
If 2020 has taught us anything, it’s the importance of sustainability and social justice, which will be another big branding trend in 2021. 51% of consumers said that ethical credentials were somewhat or very important when choosing apparel retailers, for example. This has resulted in businesses starting to adjust their focus to their social responsibility.
This branding trend involves a dedication to creating positive change on issues such as climate change, LGBTQ+ rights and Black Lives Matter, are all commitments that consumers have come to expect from brands and they can ultimately influence their purchasing decisions.
Making your logo and brand aesthetic overlap with your core values is a simple way to highlight this important branding trend, to make your views instantly recognisable while showing active support. Some businesses have even taken it a step further by incorporating their activism into their product range, by introducing sustainable packaging or donating a portion of their profit to local charities!
Work in nostalgia
The use of familiarity of the old, to sell the innovation of the new is a fun branding trend that can tie in nicely with the rest of your marketing campaign. When used correctly, nostalgia marketing can have a substantial effect on a consumer’s wellbeing and leads to a strong sense of purpose.
This branding trend is nothing majorly new but has been highlighted even further by the pandemic as people yearn for simpler things that remind them of their youth. This is especially prevalent in the online trend of cottagecore, which has really taken off during lockdown!
Capitalise on these branding trends today!
At BGN, we aim to maximise the effectiveness of your branding and execute a successful campaign across a variety of platforms. From web design and advertising campaigns to strategy planning and social media, our widely experienced team is both highly creative and results-driven to help you meet your business goals.