How to Increase Brand Awareness: 3 Strategies That WorkDate: 15 February, 2021
From repeat purchases to increased sales, there’s no end to the benefits of knowing how to increase brand awareness. Consumers will begin to put their full trust in your brand, building a deeper understanding of your services or products, leading to long-term loyalty and growth for your brand.
Building a strong brand awareness can be tricky, especially for smaller businesses, so if you are wondering how to increase brand awareness, there are a few tried and tested strategies that are proven for boosting perception within your market!
Work with influencers
One of the best ways to increase brand awareness is to create an influencer campaign.
Influencers are figures, often on social media, who already have an established relationship with an audience who puts a lot of trust in their content and is usually incredibly loyal. Engaging with these people is a great way to increase brand awareness, as you’ll have access to a network of people already primed to follow the recommendations of those they aspire to.
Contact influencers within your niche and discuss how they could share your brand with their following! Whether it’s reviewing your product, experiencing your service or merely mentioning you in a post, you’ll immediately be able to expand your reach and begin to build valuable partnerships and increase brand awareness.
However, it is essential to do some detailed research on the credibility, recognition and relevance of the influencers you work with, in order to gain the best results from your influencer marketing strategy.
Sponsorship is a sure-fire way to get your brand name in front of your target audience and increase brand awareness. You could sponsor a nearby event, exhibition or even a local sports team. No matter what route you go down, it will help your consumers begin to recognise your brand and associate it with things they already value.
The right sponsorship package can get your brand included on anything from flyers and billboards to TV features or radio mentions, which is a great way to increase brand awareness. This can also help you to inject some personality into your brand and align yourself with particular values that can reinforce your brand image.
Use branded packaging materials
The product experience doesn’t commence at the first use, but instead at the unboxing stage! In fact, it is perhaps the most vital step to increase brand awareness.
Branded packaging is a superb way for a business to express themselves and tell a strong visual story through the use of design and graphics. This story can create an emotional connection with the customer that may even leave a more lasting effect than the product itself. This attention to detail can go a long way and is imperative to increase brand awareness in today’s competitive market.
Increase brand awareness today!
Brand awareness won’t simply build overnight. It requires consistency, dedication and plenty of creativity.
If you’re looking to increase brand awareness for your business, we can help. At BGN, we’re specialists in assisting brands in reaching their potential and helping them connect with more people than ever before.
Want to find out more? Get in touch with our team on 0161 808 4557 or firstname.lastname@example.org to talk about your project and how we can help.