Website Usability & UX Testing

We will spare you yet another explanation of why website usability and UX testing matters, why it’s as important as it is to make sure the user experience you provide lets users get to where they want to be, fast. Luckily at BGN website usability testing is baked into the core of our digital design and development process – starting at a surprisingly early stage.

With your brand strategy established or provided, we begin your digital project in earnest, starting with a digital workshop wherein we review your Analytics dashboard alongside you, establishing appropriate KPIs for the final digital build together. From here, we conduct a competitor review and draw up a technical specification containing the following elements:

  • Sitemap
  • Site architecture
  • Front-end functionality
  • Back-end functionality
  • Plugins
  • Browser compatibility

Now, we create interactive wireframe prototypes. These go far beyond the wireframes you might be used to, allowing for user experience testing even before the formal design stage has begun. Testing at this stage sets the tone for everything that follows, creating a culture of testing, bug fixing and refining the design and build right up until deployment.

This is just internal UX testing too, we can work closely with external research partners for more formalised website usability testing through focus groups, surveys and so on – it all depends on the timescales of the project as well as the budget. Long story short, user experience testing with BGN is a given – it’s a just a case of how much time you want us to invest in it beyond what we would as a matter of course.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


Ecommerce website for Drella. A new arts project and events company.

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