Marketing Rollout

Marketing rollout occurs in four main phases at BGN – profiling, ideation, refinement and strategy. These stages lead perfectly up to your brand, campaign or product launch, and put you in the best possible position to hit the ground running, making sales from the first day of your campaign.

We start by carrying out research to understand the recurring characteristics and behaviours between your clients and customers, as well as the likely mental journey they go through in buying, or not buying your product or service.

From here, we come up with ideas for the brand & campaign launch, either by working closely with you, or in isolation – arriving at a number of campaigns, each of which is suited for different price points, and each of which will resonate equally well with your intended audience at the appropriate stage of the journey that we have already determined.

Now, you choose a handful of ideas for us to flesh out – giving a complete picture of how these campaigns could look when they are rolled out. It is at this point that we may introduce you to a specialist partner agency that we have collaborated with successfully in the past.

Finally, we create complete customer profiles, draw up the likely touchpoint path of your target audience and pull together a 3, 6, 9 or 12 month campaign plan for your brand, which we can then finally roll out.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


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