Brand Message Strategy & Communication

As well as recommending a completely new tone of voice and producing guidelines to that effect, we can audit your existing brand messaging strategy – analysing it in terms of structure, grammar and even right down to individual word choices.

With this level of depth in each brand messaging consultation we carry out, we are perfectly positioned to not only recommend how your messaging could be improved, but with the expertise we have in-house, we can draw up completely new tone of voice guidelines – committing the voice you have already to paper to make it easier for newcomers to your business to replicate, or completely overhauling it to better convey the brand you want to be going forward.

Our tone of voice guidelines are anything but barebones, however, including the following elements:

  • Overall tone of voice principles
  • Before and after examples of site copy showing the new tone of voice applied to legacy content
  • Before and after examples of social media messaging and engagement showing the new tone of voice applied to legacy content
  • Top line messaging examples to better describe your proposition
  • Company tagline evolution exploration
  • Copy-based marketing campaign ideas


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.


Capo was born out of a fascination with juicing that got out of hand.

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