Magento Website Design & UX

Magento is the backbone of many of the biggest and brightest e-commerce brands around the world. Time and time again, however, we see Magento website design that does little to inspire – making some Magento websites look practically identical, save for the marque at the top of each page.

That’s where we come in. Working closely with you, or a partner design and build agency, we design an ecommerce website without compromises – with all of the user experience flourishes and high level of finish that you would expect from a BGN website, without compromising on the seamless Magento integration that you need.

We understand the power of Magento, but don’t let that intimidate us, approaching Magento web design in much the same way we would design for any other platform – starting with your brand and the strategy behind it, establishing KPIs in close collaboration with you and any relevant partners, before creating interactive prototypes that allow for user testing even before the bulk of our design work has commenced.

With these prototypes signed off, we begin design and development, but never stop testing the following:

  • Speed and performance
  • Regression testing
  • UX journey
  • Technical specification functionality
  • Form submissions
  • Checkout process including voucher codes, upselling, dropped baskets and so on

Any bugs found during this testing are logged, fixed and used to continually refine the design and build right up to deployment.


Before starting any project, no matter what scale or scope of project, we establish a clear strategic direction before starting any design or development. In doing so, everything we produce sits perfectly in line with your brand message, and as such, stands the best chance of helping you achieve your business goals.

With a clear brand strategy in place, we put pen to paper designing brands and digital solutions that balance our creativity and intuition with your business goals. In doing so, we bring your brand strategy in line with your business strategy, and vice versa.

The solutions that we design are specifically engineered to appeal to your current and ideal customers, first and foremost. We determine our success in this endeavour by the extent to which we transform your bottom line.

Brand Attic

Magento UX and design for LF Europes affordable everyday fashion brand.

View Project